Here's some questions you can ask Luke Wroblewski

What do you think of the discussion about the project context? So… let me start by giving some context to what we're looking at here. Today, when a student needs to open or track a request, this happens mainly in the SIA… and the Student App. And so… this wasn't designed all at once, right? It was built over time, to solve several different operational needs. So what we have today is somewhat fragmented. It's not exactly an end-to-end experience designed for the student. (pause) Within this… the Digital Secretariat in SAVA already exists, but today it functions much more as an entry point. It's not, in fact, the place where the experience happens. And then a very clear opportunity begins to appear: how do we transform this into something more integrated, more centralized… and that makes more sense within the student's journey. (pause) And this connects directly to a larger company decision, which is to evolve SAVA into the Student Portal. In other words… to concentrate services, interactions… everything in one place. And within this strategy, comes the decision to bring the requests into SAVA, via the Digital Secretariat. (pause) From this, we started this discovery. But not just to “move things from one place to another”… but to understand: how to do this in a way that really works better for the student. So we mainly looked at three things: reducing friction in the journey, making it clearer what they can do there… and ensuring that it makes sense in their mind. (pause) In the beginning, the idea was to explore more freely, until rethinking the interaction model with the requests. But along the way, we realized that some more structural aspects—like categorization and nomenclature—were already being handled by the Channels team. So we made a course correction. (pause) And the focus became: how do we improve the experience with what exists today? In other words… working within the current scenario, but ensuring a more consistent, clearer experience… and one that is more viable to evolve.